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Company Q&A

  1. What is Epinions.com?
  2. How does Epinions deliver trust?
  3. What is the Web of Trust?
  4. Does Epinions edit reviews on its site?
  5. Does Epinions put only favorable reviews of products by advertisers up on their site?
  6. Do consumers really receive money for writing reviews?
  7. How can I contact Epinions?

 
1. What is Epinions.com?
  Epinions.com helps you make informed buying decisions. It is a premier source for unbiased advice, personalized recommendations, and comparative shopping.

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2. How does Epinions deliver trust?
  Although professional reviews are provided, the best source for shopping advice is often people who own and use the products. Everyone is an expert at something. Epinions offers a place for you to share your expertise with the people who need it most. Epinions offers a comprehensive shopping experience providing everything from hard product facts to brutally honest shopping advice.

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3. What is the Web of Trust?
  When you join Epinions.com, relevant opinions and product recommendations are chosen for you based on your Web of Trust. The site selects reviews and recommendations from:
  • Members you trust.
  • Members whose opinions you rate highly.
  • Opinions and authors your trusted members recommend.
The Web of Trust mimics the way people get good advice offline to help you get good advice online at Epinions.com.
  • Friends have a proven track record. If a friend consistently gives you good advice, you're likely to believe her suggestions in the future.
  • You know which preferences you share. If you both like art films, you're more likely to trust her opinion on what to see.


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4. Does Epinions edit reviews on its site?
  Epinions has automatic filters in place to block review submissions that do not meet objective standards. Beyond that, the site is an unbiased platform for people to share their opinions and decide which of their peers' opinions should be highlighted or hidden.

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5. Does Epinions put only favorable reviews of products by advertisers up on their site?
  No. Epinions does not treat advertisers' product reviews differently from others placed on the site. The main objective of Epinions is to offer a comprehensive shopping experience where you get insight into the good and the bad.

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6. Do consumers really receive money for writing reviews?
  Yes. Consumers can receive "Income Share Bonuses."

Income Share bonuses are not tied directly to product purchases, but are based instead on more general use of opinions by consumers making decisions. Thus a user could potentially earn as much for helping someone make a buying decision with a positive opinion as he or she could for helping someone avoid a purchase with a negative opinion.


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7. How can I contact Epinions?
  The Company can be reached at 650-616-6500 or by visiting our contact us page.

Members of the press on deadline may contact our PR department at 877-322-9403.

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