A Mile Off the Mark
Written: Jan 21 '00 (Updated Mar 10 '00)
|
Product Rating:
|
|
|
Pros: Easy to Find
Cons: Makes you Belch Quite a Bit
|
|
|
| Bryan_Carey's Full Review: Original Coors |
Brewed more than a mile high, up in the Colorado Rocky Mountains, original Coors is a golden colored brew, with a grainy smell and a taste of barley malt. Coors is a typical mainstream beer, which means it is pretty boring and dissatisfying.
Coors likes to brag about its use of Rocky Mountain spring water in the brewing process of its beers. I have toured the Coors facility in Golden, Colorado, and I have tasted the local water. It is clean and good tasting, but water alone does not make a good beer. In fact, there are some great beers that are brewed with harder water.
There is an unusual taste to Coors that is hard to describe. I can't put my finger on it, but it could be described as a mixture of mechanical tool cleaning fluid and Ivory soap.
The beer served at the Coors brewing facility in Golden, Colorado, is fresh and a little better tasting than what you find in the store. But it still has that same old Coors flavor. It would take a complete revamping of the recipe for Coors to make it a good beer, something I doubt will ever happen.
Similar to the other major brewers, Coors will likely retain its high level of sales as long as it continues to advertise. And it had better continue to do so. Taste, alone, cannot carry this beer even half a mile.
Recommended:
No
|
|
|
|
|
- Add to My Yahoo!: 
- Add to Google Homepage: 
© 1999-2009 Shopping.com, Inc.