 |
Who uses Epinions?
|
Epinions attracts over 9.1 million visitors per month with over 1 million products and 1 million reviews and comments. However, the most important aspect of the Epinions audience is the quality of the visitors. Epinions boasts a combination of influential opinion leaders -- those that contribute their reviews for others to read as well as consumers who frequently shop and buy online. The Epinions audience consists of the highest-quality shoppers when compared with shoppers at other shopping portals. |
|
| Key Site Metrics |
|
|
|
| Unique Users 9.1 million/month |
|
|
| Pageviews 45
million/month |
|
|
| Registered Users 950,000 |
|
|
| Products > 1,000,000 |
|
|
| Reviews >
1,000,000 |
|
|
|
| Based on Epinions internal data from
2002 | |
Epinions users have a
high propensity to purchase online
Epinions users have a high propensity to purchase online
in comparison with Internet users in general (Internet base index =
100) and shoppers at other shopping portals such as AOL, Yahoo! and
MSN eShop.
| Online Purchasing
Statistics |
|
|
|
Shopped online
(last 6 months) |
|
|
Epinions
Index |
|
AOL
Shopping
Index |
Yahoo!
Shopping
Index |
MSN
eShop
Index |
|
Home Electronics |
|
|
396 |
|
133 |
190 |
229 |
|
|
Computer Hardware |
|
|
284 |
|
119 |
147 |
216 |
|
|
Health & Beauty - OTC |
|
|
278 |
|
179 |
199 |
237 |
|
|
Autos - All |
|
|
192 |
|
146 |
146 |
168 |
|
|
Travel - Hotels |
|
|
200 |
|
144 |
164 |
178 |
|
|
Home - Appliances |
|
|
356 |
|
175 |
227 |
233 |
|
|
Music |
|
|
247 |
|
154 |
183 |
179 |
|
|
Finance - Online Investing |
|
|
250 |
|
113 |
143 |
144 |
|
|
Sporting Goods |
|
|
222 |
|
133 |
169 |
188 |
|
|
Kids & Family - Pets |
|
|
225 |
|
162 |
185 |
199 |
|
| Source: @Plan, Summer
2001 |
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Epinions shoppers represent
high-value customers.
Epinions attracts
some of the highest quality shoppers on the web. According to
industry tracking data from @Plan, Epinions shoppers spend more
money, shop more frequently and influence the purchases of other
people. Driving Epinions shoppers to your products and service leads
to a higher quality customer for you.
| Online Purchasing
Statistics |
|
|
|
Shopped online
(last 6 months) |
|
|
Epinions
Index |
|
AOL
Shopping
Index |
Yahoo!
Shopping
Index |
MSN
eShop
Index |
|
Household Income -
$150k+ |
|
|
144 |
|
122 |
116 |
104 |
|
|
Shopped Online in Last 30 Days |
|
|
142 |
|
125 |
130 |
131 |
|
|
More than 4 Years Online Experience |
|
|
165 |
|
91 |
102 |
98 |
|
|
Online Everyday |
|
|
167 |
|
100 |
110 |
128 |
|
|
Purchased Business/Office Products in Last 6
Months |
|
|
318 |
|
135 |
168 |
222 |
|
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