Format: Hardcover, 393 Publisher: Bloomberg Pr (April 01, 2003) Measurements: 9"(h) x 6"(w) x 1.5"(d), 1.55 lbs. ISBN: 9781576601433
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The definitive dictionary of business.<BR>Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
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