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Key Information
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| Authors: |
Fara Warner |
| Nonfiction Category: |
Business & Economics · Law |
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Book Editions
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Format: Hardcover, 216
Publisher: Pearson P T R (September 16, 2005)
Measurements: 9"(h) x 6"(w) x 1"(d), 0.95 lbs.
ISBN: 9780131855199 |
| More Information |
| Details: |
<p>"Warner moves beyond theory and offers meaty case studies that should wake up any sane person?including males(!)?to the world's #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."</p><p align="right">?<b>Tom Peters</b>, bestselling author of <i>In Search of Excellence</i>, <i>Re-Imagine!</i>, and many other management classics</p><p> "<b>The Power of the Purse</b> combines insight with practical applications from the world's biggest brands on how to reach the economic force called 'women.' Most notable are the ten questions Warner suggests marketers ask themselves as a way to reinvent their brands, products, and services. The answers to these questions should put this book at the top of your reading list."</p><p align="right">?<b>Jack Trout</b>, bestselling author of <i>Positioning</i>, <i>The 22 Immutable Laws of Marketing</i>, and many other marketing classics</p><p>"Women will tell you wh |
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