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Tent |
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by thenora , Mar 10 '00
Pros: Great idea as well as good camera work
Cons: Leaves you just a bit curious as to what they are advertising
The commercial was created with some great ideas. It shows that the writers of epinions do their research. This gives the viewer the impression that the epinions are definately worth looking at. Makes them feel confident that the epinions would be...
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by spoalanm , Mar 11 '00
Pros: It ended.
Cons: Boring, odd looking, forced looking.
Watching this commercial is the longest 30 seconds of your life. That's because it's slow, and Rick the speaker doesn't speak very well. Once again, a good review is butchered in a bad spot.
Who designed these ads? Who did they hire to...
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by xrae , Mar 10 '00
Pros: Funny, unusual, great idea putting the tent through the car wash
Cons: "Epinions" idea just doesn't come across
I’ve watched all four commercials now, and I just don’t like the campaign. I can see what you're trying to do with the campaign, but I just don’t think it works.
This ad, for the tent, was the funniest. Let’s face it, though — everyone on...
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by blackelve  - Top 500, Mar 11 '00
Pros: excellent concept, epinions is repeated
Cons: none
Excellent idea.
Good concept.
Something that everyone can understand.
This commercial has the appeal and the hit of the Joe and Jane of America.
Putting the product to test.
This reminds me of that old...
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by Ronboy - Top 1000, Apr 05 '00
Pros: superb ending
Cons: too difficult to hear with all the commotion
Rick had a pretty good idea there, taking the tent through the car wash. However, you really couldn't hear what he had to say. I truly think it was a well designed commercial, especially the ending. The ending was my favorite part of this...
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by Alkaiser - Top 500, Apr 05 '00
Pros: Good idea, funny.
Cons: Not obviously an epinions.com commercial.
Sorry about that...it's been a long day at work.
This is my second favorite of all the ads. Once again, all the characteristics of a good epinion are present: humor, information, and the reviewer's acquaintance with the product.
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by amylouky , Mar 11 '00
Pros: intriguing, entertaining
Cons: doesn't really get the message across well
I think this commercial gets your attention pretty well. But I think that after I saw the first few seconds of it, I'd think it was a commercial for the tent, and I'd probably get up and go get a drink, or something. Not mentioning epinions til the...
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by Rickie_ , Mar 15 '00
Pros: It has pretty colors
Cons: Poor sound, camerawork makes me queasy, doesn't really advertise Epinions well
This is the first Epinions commercial I've viewed. Many people say it's the best. That's really not saying much. So here it goes, my in-depth analysis of the Epinions "tent" ad.
Supposedly, this guy is a real Epinions user. The main...
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by jennifernorth - Top 1000, Mar 16 '00
Pros: It's funny and more unique than most ads on tv!
Cons: The part where the audio goes out will just anger people.
Why didn't I ever think of riding in a tent in the back of a pickup truck through a car wash? This is the most brilliant television ad I've ever seen! It even has a little international solidarity to it towards the end.
I love how the...
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by Truthfully , Apr 27 '00
Pros: Unique idea, clearly presented, got the message across about site.
Cons: A bit hard to hear at the end.
I think this commercial was the most uniquely presented idea I've seen so far. Who would ever think of testing a tent in a car wash??? (Rick I guess!).
Right away your attention is caught. You want to see if the tent will hold up (and Rick...
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by oktoberfest , Mar 10 '00
Pros: Very convincing
Cons: None really....
Now that is really putting a tent to the test. Being the kind of person who really enjoys camping and outdoors activities, I think I am going to have to look into picking up this tent or one similar. Most of the tents I have had in the past have not...
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by Dreamlander , Apr 04 '00
Pros: Gets the point across and basically shows viewers the results!
Cons: Wet commercial!
We have all been there before, laying in your tent at night,in the middle of nowhere, and it starts to rain! Worried that the tent might spring a leak and your whole family will end up in the river!
This commercial is so unique and...
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by foxfroggy , Mar 10 '00
Pros: Clever, informative
Cons: Sound so-so on Real Player
This is a very nice presentation of an opinion. It is balanced, graphic and quite clever. Sound is a bit hairy during the blow-dry cycle but should play better on television. The reviewer mentions limitations as well as strengths, and picked a novel...
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by warplord , Mar 14 '00
Pros: Best of the four for branding, no negative shock factor, humorous
Cons: Least shocking of the four, could have been more humorous, could have provided even better branding
While all four of the commercials presented provide some bit of humor (albeit mostly twisted), this commercial is probably the only one really worth airing. As the first television commercials for Epinions.com, these spots need to drill the brand into...
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by led_zec , Mar 10 '00
Pros: Interesting concept
Cons: Poor branding, bad actor
I think the premise of this commercial is funny and clever, but it really does very little to explain the power or Epinions.com or to effectively build the Epinions.com brand.
I truly like "catchy" ads that pique your interest and...
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