When Put Into Perspective...
Written: Mar 23 '00
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Product Rating:
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Pros: He acknowledges having been a computer salesman; states what his grievances are.
Cons: His having been a salesman; not a user destroys his credibility, his grievances are trivial and do not represent the vast majority, or even a remote minority, let alone the one or two aberrational shooters of inanimate objects
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| 29th_Candidate's Full Review: iMac |
To summarize, the ad portrays a person who has gained animosity towards iMacs because of his experience in selling them; not using them (IE., in the manner of a consumer.) His criticism addresses his dissatisfaction with the "size of the mouse," the sound quality of the speakers and there was no place for him to ? (this part was unintelligible, perhaps I should have used my iMac to view this ad). As a result of these relatively minor complaints, this person is so perturbed he is moved to riddle an iMac "effigy" with bullets.
This ad fails because, among other reasons, it inaccurately attempts to suggest that 1) People who buy or use iMacs are dissatisfied with the product, 2) People who would be foolish enough to buy one of these machines will inevitably be disappointed with a) its sound quality, b) its "diminutive" mouse size and c) its not having any place to ? (could not hear this part; see above) and 3) these alleged shortcomings would create such a state of misery and malevolence in the iMac's user that the user would fantasize about capping it into nonexistence at a firing range.
The truth of the matter is (and this is common knowledge) that the consumer popularity of the iMac has resulted in its having broken all kinds of sales records. Its continued popularity and user loyalty, as well as user satisfaction is testified to by the path of cheap IBM-knockoff wannabees it has left in its popularity's wake. Since popularity and user satisfaction do not leave a consumer fantasizing about the violent destruction of the source of the satisfaction, the commercial leaves the viewer wondering from what planet the shooter came before his recent arrival to Earth.
Perhaps the mystery planet is one where iMacs are not an entry-level computer-user product, but instead are the company's top of the line offering. Perhaps on this mystery planet the native race pays $5,000.00, and not between $800 and $1000 for an iMac as we do here on planet Earth (surely a computer salesperson like the shooter would be savvy on computer prices). Perhaps on this planet salespeople are much more credible sources for opinions on product satisfaction than actual users of the product themselves.
Assuming, though the weight of the evidence refutes, "shooter" did not recently arrive from the planet "Falseistrue," the viewer is left with the perception that "shooter" has gained a lot of animosity towards his computer sales occupation, and since iMacs have been such a popular and phenomenal sales item, it is logical that he would vent his anguish on that product which he has had to sell the most of.
Amidst the confusion created by this ad, one thing becomes evident: the exercise of a little perspective by shooter would have yielded less confusion and, perhaps, more credibility for the ad.
Recommended:
No
Would visit Shopping.com? No
Increase or decrease trust in Shopping.com? Decrease
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Epinions.com ID:
29th_Candidate
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 - Top 1000 |
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Member: Jim Scileppi
Location: The 29th Congressional District, CA
Reviews written: 67
Trusted by: 515 members
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